Breakfast Boost, hosted by Michael Yearby, is tailored for a diverse age group of 12 to 45-year-olds who are mainly working professionals and students. Geared toward a global or economically diverse regional audience, this podcast speaks to those grappling with life’s big questions and daily struggles—from career confusion to family complexities. It especially resonates with people interested in sports, music, and reading. Our audience may range from those new to the world of self-improvement to those with some experience. The podcast aims to address various pain points, such as difficulty waking up positively, personal growth, trauma recovery, and life-purpose exploration.