The Source was incorporated on December 23, 1996 as a publishing outfit by Summit Publications Limited. It roared onto the Nigerian newsmagazine market on Monday, April 7, 1997 with the first edition of The Source, its major title. A weekly, The Source was conceptualised to be the peak of journalistic excellence in Nigeria - a great newsmagazine that will present news and news analysis with intellectual, as well as presential, scope and depth and vision, week after week. The dream, essentially, is that of excellence and enterprise so well blended together in quintessential journalism that it radiates a compelling multi-level appeal, which will constitute the irresistible lure for its target readers: the educated, open-minded middle to upper-income earner with a discerning interest in issues and events and a desire to be the best the print media can offer: News from the depth, rooted in time.