For me as a founder and as a brand owner, this is more than just fashion; it’s a movement. We made customisation option. Where we design and customise clothes that drapes perfectly on every body type, using high-quality fabrics, innovative tailoring, and flexible fits. It’s also about representation—showcasing real women in campaigns and making them feel seen and valued. Creating a designer clothing brand that fits every girl and woman, from thin to curvy, is a dream come true for a founder. It means breaking industry norms and offering fashion that is not just stylish but also inclusive. Many brands focus on a single body type, leaving many women feeling left out. However, a brand that embraces all shapes and sizes creates confidence, empowerment, and true MAGNETISM—where every woman feels beautiful in what she wears.
