Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. As we introduce new AI technologies, we are inspired by how AI can help people be more creative, productive, and entertained simply by sending a message. With so many conversations taking place on WhatsApp, we want to help people all over the world access this emerging technology while continuing to protect user privacy. As a product marketing manager, you will be responsible for owning the WhatsApp consumer-facing elements of Meta AI launches – responsible for shaping and identifying insights, influencing product strategies, developing messaging and positioning, and setting metrics. You will need to align leadership from different organizations across the company and work closely with Product, Engineering, Policy, Privacy, Legal, Communications, and Partnerships teams to ensure go-to-market (GTM) efforts are aligned from inception to launch and beyond. Our ideal candidate is an accomplished product marketer, who has worked on innovative technologies, is data and results driven, possesses sharp strategic instincts, and has a healthy obsession with quality. If you are a strategic marketer who is analytical, excel at leading complex projects in fast-paced environments, and are passionate about bringing emerging technology to the masses in the most private way, then we'd like to connect with you.
Develop and execute go-to-market strategies for WhatsApp’s AI roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
Establish strong partnerships with cross-company partners as well as WhatsApp cross-functional teams in Communications, Marketing Insights, Product Management and more.
Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
Identify product needs and emerging trends in the AI and privacy space.
Demonstrate a learning mindset and willingness to take the initiative and make things happen.
8+ years of experience in product marketing and/or marketing, product management, or business strategy
BA/BS degree
Experience working with Product Management, Marketing and Communications teams at all levels of management
Analytical and problem solving experience
Experience marketing new and emerging technologies
Experience developing GTM strategies based on audience driven insights
Experience driving presentations with executives and cross functional teams
Project and program management experience
10+ years of experience in product marketing and/or marketing, product management, or business strategy
Interest in WhatsApp’s mission and AI
Direct experience in product marketing on an AI product
WhatsAppは雇用機会均等とアファーマティブ・アクションを実践しています。人種、宗教、肌の色、国籍、性別(妊娠、出産、リプロダクティブ・ヘルスに関する意思決定、関連する医学的状態を含む)、性的指向、性同一性、性別表現、年齢、退役軍人資格、障害等級、遺伝情報、政治観または政治活動、その他の法的保護対象による差別をしません。雇用機会均等に関する通知はこちらからご覧いただけます。また、連邦、州、現地の適用法に則り、犯罪歴を持つ方もご応募いただけます。法律で義務付けられている、または許可されている場合、Facebook、その従業員、およびその他の人々の安全とセキュリティを維持するために、応募の際にご提出いただいた情報を使用する場合があります。Facebookの「給与の透明性に関するポリシー」および 「雇用機会均等法について」 は、リンクをクリックすると該当する通知をご覧いただけます。それに加え、法律上の必要から、WhatsAppはいくつかの地域でE-Verifyプログラムに参加しています。
WhatsAppは採用過程において、障害を抱えた応募者に対し、合理的配慮の実践に努めます。障害により介助や宿泊が必要な場合は、 accommodations-ext@fb.com にお問い合わせください。