Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. As we introduce new AI technologies, we are inspired by how AI can help people be more creative, productive, and entertained simply by sending a message. With so many conversations taking place on WhatsApp, we want to help people all over the world access this emerging technology while continuing to protect user privacy. As a product marketing manager, you will be responsible for owning the WhatsApp consumer-facing elements of Meta AI launches – responsible for shaping and identifying insights, influencing product strategies, developing messaging and positioning, and setting metrics. You will need to align leadership from different organizations across the company and work closely with Product, Engineering, Policy, Privacy, Legal, Communications, and Partnerships teams to ensure go-to-market (GTM) efforts are aligned from inception to launch and beyond. Our ideal candidate is an accomplished product marketer, who has worked on innovative technologies, is data and results driven, possesses sharp strategic instincts, and has a healthy obsession with quality. If you are a strategic marketer who is analytical, excel at leading complex projects in fast-paced environments, and are passionate about bringing emerging technology to the masses in the most private way, then we'd like to connect with you.
Develop and execute go-to-market strategies for WhatsApp’s AI roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
Establish strong partnerships with cross-company partners as well as WhatsApp cross-functional teams in Communications, Marketing Insights, Product Management and more.
Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
Identify product needs and emerging trends in the AI and privacy space.
Demonstrate a learning mindset and willingness to take the initiative and make things happen.
8+ years of experience in product marketing and/or marketing, product management, or business strategy
BA/BS degree
Experience working with Product Management, Marketing and Communications teams at all levels of management
Analytical and problem solving experience
Experience marketing new and emerging technologies
Experience developing GTM strategies based on audience driven insights
Experience driving presentations with executives and cross functional teams
Project and program management experience
10+ years of experience in product marketing and/or marketing, product management, or business strategy
Interest in WhatsApp’s mission and AI
Direct experience in product marketing on an AI product
WhatsApp 對於成為「平等就業機會和平權行動」僱主感到自豪。我們不會因為種族、宗教、膚色、原有國籍、性別(包括懷孕、分娩、生殖健康決定或有關醫療狀況)、性取向、性別認同、性別表現、年齡、受保護退伍軍人身份、殘疾人士身份、遺傳信息、政治立場或活動或其他受到法律保護的適用特徵而歧視任何人士。您可以在此查看我們的「平等就業機會」告示。我們也會考慮聘用有犯罪記錄的合資格應徵者,合乎適用的聯邦、州和地方法律。我們可能會依照法律要求或在法律的許可下,使用您的個人資料來維護 Facebook 及其員工和其他人的安全。您可以點擊相應連結,查看 Facebook 的薪酬透明政策和平等就業機會就是法律告示。此外,WhatsApp 依照法律規定,於指定地區加入 E-Verify 計劃。
WhatsApp 致力在招聘過程為殘疾人士求職者提供合理的安排。如果您因為身體殘疾需要任何支援或安排,請電郵至 accommodations-ext@fb.com 告知我們。