Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. As we introduce new AI technologies, we are inspired by how AI can help people be more creative, productive, and entertained simply by sending a message. With so many conversations taking place on WhatsApp, we want to help people all over the world access this emerging technology while continuing to protect user privacy. As a product marketing manager, you will be responsible for owning the WhatsApp consumer-facing elements of Meta AI launches – responsible for shaping and identifying insights, influencing product strategies, developing messaging and positioning, and setting metrics. You will need to align leadership from different organizations across the company and work closely with Product, Engineering, Policy, Privacy, Legal, Communications, and Partnerships teams to ensure go-to-market (GTM) efforts are aligned from inception to launch and beyond. Our ideal candidate is an accomplished product marketer, who has worked on innovative technologies, is data and results driven, possesses sharp strategic instincts, and has a healthy obsession with quality. If you are a strategic marketer who is analytical, excel at leading complex projects in fast-paced environments, and are passionate about bringing emerging technology to the masses in the most private way, then we'd like to connect with you.
Develop and execute go-to-market strategies for WhatsApp’s AI roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
Establish strong partnerships with cross-company partners as well as WhatsApp cross-functional teams in Communications, Marketing Insights, Product Management and more.
Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
Identify product needs and emerging trends in the AI and privacy space.
Demonstrate a learning mindset and willingness to take the initiative and make things happen.
8+ years of experience in product marketing and/or marketing, product management, or business strategy
BA/BS degree
Experience working with Product Management, Marketing and Communications teams at all levels of management
Analytical and problem solving experience
Experience marketing new and emerging technologies
Experience developing GTM strategies based on audience driven insights
Experience driving presentations with executives and cross functional teams
Project and program management experience
10+ years of experience in product marketing and/or marketing, product management, or business strategy
Interest in WhatsApp’s mission and AI
Direct experience in product marketing on an AI product
WhatsApp 很榮幸成為公平就業機會和肯定性行動的雇主。我們公平對待各個種族、宗教、膚色、國籍、性別(包括懷孕、生育、生殖健康方面的決定或相關醫療狀況)、性傾向、性別認同、性別表現、年齡、受保護的退役軍人身分、身心障礙身分、基因資訊、政治立場或行為,以及其他受法律保護的特質。您可以在此瀏覽我們的公平就業機會聲明。我們也會遵循聯邦、州政府或當地的相關法律,將具有犯罪記錄的合格求職者納入聘任人選。我們可能會依據法律規定或在法律允許範圍內,使用您的資訊以維護 Facebook、Facebook 員工和其他人員的人身與資訊安全。如要查看 Facebook 的 薪資透明政策 和 法律規定必須賦予公平就業機會 聲明,請點選相對應的連結。此外,WhatsApp 依法在特定地區參與 員工身分電子查核系統 計畫。
WhatsApp 致力於在徵才過程中為身心障礙求職者提供合理的支援。若您需要身心障礙的相關協助或支援,請來信告訴我們:accommodations-ext@fb.com