Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. WhatsApp is looking for an experienced and accomplished Brand Marketing Manager to drive the Consumer Brand across key markets. The Brand Marketing Manager will play a significant role in shaping the future of the WhatsApp marketing campaigns and developing best in class efforts that drive consumer awareness, consideration, and engagement aligned to the business, product and brand goals. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries. International experience and knowledge about diverse cultural, social and business landscapes is crucial. You will be expected to apply analytical rigor, a deep understanding of consumer and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.
Shape the strategic and execution vision for Marketing and Brand communications across key markets.
Support the development and execution of brand strategies through global campaigns that drive results at each stage of the marketing funnel.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Media and Creative Agencies, Growth Marketing and Product Management.
Support and lead reporting of marketing initiatives to determine most efficient awareness and usage drivers, and optimize across channels.
Willingness and experience to “roll up your sleeves” and flex between strategic and tactical/execution responsibilities when needed
Serve as an influential member to WhatsApp leadership team on the future and success of WhatsApp
8+ years of experience and proven success working on global consumer brands or entities in brand marketing for internet and/or consumer technology, or consumer packaged goods.
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Experience supporting large multi-million dollar campaigns with a proven understanding of communications and media planning. Demonstrated experience working with media and creative agencies. A track record in developing compelling consumer communication and creative.
Demonstrated experience in developing, building, scaling and influencing cross-functional teams and all levels of management.
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Deep understanding of WhatsApp as a brand and product
Experience with both early stage products and established products/brands
Global experience working across a number of markets
BA/BS degree in marketing, business, or related field
WhatsApp은 기회 균등 및 차별 철폐 조치를 준수하는 고용주가 된 것을 자랑스럽게 생각합니다. 인종, 종교, 피부색, 국적, 성(임신, 출산 또는 관련 건강 상태), 성적 지향, 성 정체성, 젠더 표현, 나이, 국가유공자 여부, 장애 여부, 유전 정보, 정치관이나 정치 활동 또는 기타 법적으로 보호받는 특성을 근거로 차별하지 않습니다. 요기에서 우리의 고용 평등 알림을 확인해보세요. 이러한 방침은 전과 기록이 있으나 해당 연방, 주 및 현지 법률에 부합하며 자격이 있는 지원자에게도 해당됩니다. Facebook은 법률에서 요구하거나 허용하는 경우 Facebook, 직원, 기타 관계자들의 안전과 보안을 유지하는 데 사용자 정보를 활용할 수 있습니다. 해당 링크를 클릭하면 Facebook의 결제 투명성 정책and 고용 평등법/ 알림을 볼 수 있습니다. 또한 WhatsApp은 법률 규정에 따라 특정 지역에 대해 전자 고용 인증(E-Verify) 프로그램/file-link에 등록되어 있습니다.
WhatsApp은 채용 지원 과정에서 자격이 있는 장애인에게 합당한 편의를 제공하기 위해 최선을 다하고 있습니다. 장애로 인해 도움이나 편의가 필요한 경우, accommodations-ext@fb.com 로 알려주시기 바랍니다.