Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. WhatsApp is looking for an experienced and accomplished Brand Marketing Manager to drive the Consumer Brand across key markets. The Brand Marketing Manager will play a significant role in shaping the future of the WhatsApp marketing campaigns and developing best in class efforts that drive consumer awareness, consideration, and engagement aligned to the business, product and brand goals. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries. International experience and knowledge about diverse cultural, social and business landscapes is crucial. You will be expected to apply analytical rigor, a deep understanding of consumer and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.
Shape the strategic and execution vision for Marketing and Brand communications across key markets.
Support the development and execution of brand strategies through global campaigns that drive results at each stage of the marketing funnel.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Media and Creative Agencies, Growth Marketing and Product Management.
Support and lead reporting of marketing initiatives to determine most efficient awareness and usage drivers, and optimize across channels.
Willingness and experience to “roll up your sleeves” and flex between strategic and tactical/execution responsibilities when needed
Serve as an influential member to WhatsApp leadership team on the future and success of WhatsApp
8+ years of experience and proven success working on global consumer brands or entities in brand marketing for internet and/or consumer technology, or consumer packaged goods.
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Experience supporting large multi-million dollar campaigns with a proven understanding of communications and media planning. Demonstrated experience working with media and creative agencies. A track record in developing compelling consumer communication and creative.
Demonstrated experience in developing, building, scaling and influencing cross-functional teams and all levels of management.
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Deep understanding of WhatsApp as a brand and product
Experience with both early stage products and established products/brands
Global experience working across a number of markets
BA/BS degree in marketing, business, or related field
WhatsApp کو مساوی روزگار کے مواقع اور مثبت کارروائی کا ایمپلائر ہونے پر فخر ہے۔ ہم نسل، مذہب، رنگ، قومی نسب، جنس (بشمول حمل، ولادت، تولیدی صحت کے فیصلے، یا متعلقہ طبی حالات)، جنسی رجحان، صنفی شناخت، صنفی اظہار، عمر، ایک محفوظ تجربہ کار کے طور پر حیثیت، ایک معذور فرد کے طور پر حیثیت، جینیاتی معلومات، سیاسی نظریات یا سرگرمی، یا دیگر قابل اطلاق قانونی طور پر محفوظ خصوصیات کی بنیاد پر امتیازی سلوک نہیں کرتے۔ آپ یہاں ہمارا مساوی روزگار کے مواقع کا نوٹس دیکھ سکتے ہیں۔ ہم مجرمانہ ریکارڈ رکھنے والے تعلیم یافتہ درخواست دہندگان پر بھی غور کرتے ہیں، جو قابل اطلاق وفاقی، ریاستی اور مقامی قانون کے مطابق ہے۔ ہم آپ کی معلومات کا استعمال Facebook، اس کے ملازمین اور دیگر کی حفاظت اور تحفظ کو برقرار رکھنے کے لیے کر سکتے ہیں جیسا کہ قانون کی طرف سے ضرورت یا اجازت ہے۔ آپ Facebook کی تنخواہ کی شفافیت کی پالیسی اور مساوی روزگار کے مواقع قانون ہے سے متعلق نوٹس ان کے متعلقہ لنکس پر کلک کر کے دیکھ سکتے ہیں۔ اس کے علاوہ، WhatsApp مخصوص مقامات میں الیکٹرانک تصدیق کے پروگرام میں بھی شرکت کرتا ہے، جیسا کہ قانون کا تقاضہ ہے۔
WhatsApp ہمارے بھرتی کے عمل میں معذور امیدواروں کے لیے مناسب رہائش فراہم کرنے کے لیے پرعزم ہے۔ اگر آپ کو کسی معذوری کی وجہ سے کسی مدد یا رہائش کی ضرورت ہو تو براہ کرم ہمیں accommodations-ext@fb.com پر بتائیں۔